Q: Enough respect to the "new" logo etc., but why wasn't the "diamond" logo commonly associated with the show used? It evokes the Edwardian letterforms and style, and would work far better in the marketplace for the all-important recognition aspect. - 4/17/96

Phil: We were asked to "reinvent" a new logo for the show for the marketing people but I was not in favor of that so that's why we went back to the logo we are currently using. And I have to admit I do like the cleaner lines better than the diamond logo that I associate with a cartoon. I have never thought of The Doctor in that way.